The UKs Top Online Dating Sites

by LadyLove on November 13, 2011

What are the best online dating site for people looking for love in the UK?  Listed below for your convenience are our top online dating sites, together with key features of their offering and handy links to their websites.

1) Match Affinity here.

What do we like about Match Affinity?  Firstly it’s a sister site of that old stalwart Match.com, the original (and to many the best) online dating site.   A well structured questionnaire you fill in when you sign up narrows down the field and measures your compatability with potential partners. They also offer videos and articles written by psychologists to help prepare for dates as well as phone coaching for those with first date nerves or seeking dating advice – a great added value service for newbies!


2) eHarmony here.

Having had huge success in the U.S.A, eHarmony launched in the UK in 2008.  With their database having increased hugely in just three years, and their compatability system having proved quite excellent, we have no hesitation in recommending eHarmony to anyone seeking a man or woman in the UK.


3) Match.com here.

One of the earliest entrants into the online dating market here in the UK, Match.com UK boasts an average of 80 marriages a day in the UK.   The original Match.com works more like a traditional dating site where you search/browse for singles. The Match.com site enables singles from all over the world to connect with a pretty even split between guys and girls, and their main target audience is ABC females aged 30 – 45, although Match has people aged 18 – 80 finding love everyday!  Match.com is the UK’s largest online dating site with over 6.5 million members in its database with 60,000 new singles joining each month.  Not to be confused with it’s sister MATCH AFFINITY, above, which is more compatibility based.


4) Dating Direct here.

Dating Direct is the UK’s largest dating service, with millions of UK members. You can do a few local searches before you sign up, and they also frequently offer a free trial service.

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5) Swoon

Swoon is a new dating site with over 1.6 million members already registered. Swoon isn’t a compatibility matching website. But, Swoon will tell you things about yourself and your prospective date that will help you to make it work. They are also giving you some of the tricks of their trade to help you date and find that special someone for you, by teaming up with internationally recognised relationship therapist and life coach Trevor Silvester.  Click the banner below to visit their website.

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Promotional code for eHarmony!

by LadyLove on January 19, 2011

eHarmony are offering our site visitors a great promotional code to welcome 2011!.  To use our offer simply visit the eHarmony website via the link here or clicking on the banner below and enter discount code EHJAN1 in the box provided when prompted. 

Be quick – this offer is valid only until Valentines Day 2011!


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FREE sign up at Match.com

by LadyLove on January 17, 2011

Match.com is one of thetop UK online dating websites and you can sign up for FREE.  Once you’ve signed up, they will send you an email with suitable matches based on criteria you have provided and you can then decide if you wish to subscribe. Match.com will also send you offers such as free trials and reduced price membership, so it’s worth signing up just to see what offers they send you!

Simply click here or on the banner below to get started.


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Targeted dating with Match Affinity

by LadyLove on January 12, 2011

If you are bored of websites giving you unsuitable matches then it might be a good time to take a look at Match Affinity.

On MatchAffinity, you fill out a short questionnaire which determines the person you are: your values, the way you live your life and the way you interact with others.  Match then show you (still for FREE!) the people to whom they think you are well suited.

Of course the USP of this system is that you don’t need to search through a database of millions of members: Match Affinity will suggest highly compatible matches for you!

Click on the banner below or the link here to take this short test now.


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What to do if you keep dating the same mistakes…

Last summer, my friend met a guy at a party and quickly fell hook, line and sinker. He was younger than her, quite handsome and very enthusiastic – he introduced her to his friends, whisked her away for a weekend and even suggested that they travel across America together.  His attention and affection were relentless for two heady months until, without clue or warning, he disappeared. No more texts, calls or emails. He wouldn’t answer his phone.   My friend was devastated. She cried more in the following month than she had in the previous year. But as luck would have it, several weeks later she met someone new and was overjoyed. She vowed not to make the “mistakes” she’d made last time. She fell hook, line and sinker. This guy was also younger than her, quite handsome and very enthusiastic. He introduced her to his friends, whisked her away for a weekend and… you know what’s coming, don’t you?

My friend has finally stopped crying over Wrong’Un Number Two, but I’ve got a horrible feeling that it’ll happen again. Because for some reason she repeatedly dates young, zestful men who are initially wildly over the top with excitement, but who quickly morph into selfish cowards who are off before you can say “commitment-phobe”.

My friend is not alone in dating the same mistakes over and over again. Just take a look at the latest celeb magazine and you’ll see déjà vu daters everywhere. Kate Moss’s latest amour, The Kills frontman Jamie Hince, is a louche, lean, cool-as-hell rock star just like her ex, Pete Doherty. Pamela Anderson went from one long-haired, tattoo-covered rock star husband, Tommy Lee, to another long-haired, tattoo-covered rock star husband, Kid Rock.

Serial type-dating is a simple phenomenon to explain. First, it’s a comfort zone, like eating cornflakes for breakfast every day for 20 years. Secondly, a powerful part of our subconscious (and maybe not-so-subconscious) just wants to get back together with the ex – so when we can’t, we go for a lookalike or actalike instead.  The biggest danger of getting into a dating rut is that you risk ending up on a treadmill of heartbreak. Just ask my poor friend.

So how can you get off the treadmill? Try these tips for size.

1. Identify your pattern

It can be much easier for other people to spot your behaviour patterns than for you to spot them yourself. Ask your friends. Do they think you keep targeting the same kind of man? What do they think you should look for instead? Often what you see as a good trait will be seen by your objective friends as something much less positive. For example my friend says she goes for men “with a zest for life and loads of spark”. In fact what she goes for are commitment-phobes with the attention span of instant coffee.

2. Look at your love map

Psychologists reckon that we grow up following a “love map” that was formed many years ago – by early dating experiences, school crushes, or your parents’ relationship. This love map conditions us to find certain types attractive, such as extroverts, doormats, control freaks and so on. Re-drawing your love map isn’t something you can do overnight, but you can start by identifying it and actively trying to date people who fall outside it.

3. Broaden your remit

My unlucky friend has a rule that she never goes out with older men. She looks and acts much younger than her years, and says she just isn’t attracted to older men because they seem so… well, old. But I’ve tried telling her that if she looks and acts younger than her years, there are plenty of men who do, too. Being narrow minded about your requirements in a partner may work if you’re a multi-millionaire like Rod Stewart, but for mere mortals it’s a foolish strategy because it’s cutting off oodles of potential dates – and stopping you moving beyond that love map treadmill. Are you really willing to miss out on the potential love of your life just because they’re a couple of years older than your “type”?

 4. Get out there!

If you feel like you only ever date unfaithful morons, it could be because you only ever meet men in bars. Explore the world a bit more. Try online dating, get involved in a club based on your interests, socialise with a wider group of friends… and you never know who you might meet.


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Why it pays to meet up quickly 

When the Supremes sang You Can’t Hurry Love, they’d obviously not tried online dating. When Phil Collins sang the same tune 20-odd years later, he was an online dating disaster waiting to happen. Another 20 years on, it’s clear that, in the 21st century, hurrying love is the only way to go.

 Online dating can lead you into a trap of slowly, slowly, catchee monkey. And no-one wants to date a monkey.  I’m not saying that you should jump into bed before you’ve finished your first drink, or elope to Vegas for your second date. If you do, don’t come crying to me when you’re single again before you can say “Britney Spears”. The bit you want to be quick about is the bit that online daters tend to delay – meeting up.

 All too often, people will strike up a connection online and spend weeks or even months whizzing impassioned emails to each other without ever meeting in person. They each decide that they’re in lust or even love with their correspondent – until finally they meet, only to discover that there’s about as much spark as a dead ciggie floating in a duck pond. 

The internet has made it all too easy to develop feelings for someone you’ve never met. You share an intoxicating number of interests and tastes, you make each other laugh, you have similar dreams and ambitions and you feel as though you “speak the same language”. It’s wildly exciting, and you have no reason to think that the connection won’t translate into physical ardour.  But usually it doesn’t, and the experience is extremely soul-destroying. The pair of you have conspired to create a psychological fantasy that’s so big inside your heads that reality can never match up.

 When you find that the living, breathing person doesn’t float your boat, your resulting distress may not be far off the feeling you have when you’re dumped. This is because, as when a relationship ends, you find yourself having to rub out all those dreams and fantasies of a future together (or, heck, even a night together) that your imagination had helplessly conjured up.  It’s bad enough when you’re both disappointed; when one of you remains attracted and the other isn’t, the emotional fallout can be extremely painful. You’ve already invested a great deal of fantasy and emotion in your burgeoning (but illusory) relationship, and it’s not easy to let go.

 The plain truth is that attraction is the glue that makes a relationship work, and attraction is about chemistry – and chemistry is something you can only judge in person. Many jaded online daters can testify that one minute in person is worth 50 fulsome emails and a photo album full of gorgeous snaps.   Yes, even an honest photo can’t reveal whether you’ll fancy someone in person. According to psychologists, between half and 80% of attraction is down to the way someone moves and speaks. Your date needn’t have a squeaky voice and hunched shoulders to turn you off, either. Chemistry is extremely subtle, and it’s often not easy to see why you’re attracted or not. But the fact remains that you really can’t tell until you’re face to face.

 Follow these four tips, and you should be safe from the disappointment of a delayed meet-up with all the chemistry of yesterday’s gravy skin:

 1. The six email rule

Six emails in total – not each – is more than enough to know whether you want to meet someone, especially if you’ve seen their photo. You might want to talk on the phone too, if you’re comfortable with that, but certainly no conversations of more than half an hour before you meet. The human imagination always creates a larger-than-life image of the person you’re emailing or talking to, and as time goes on it’ll be increasingly difficult for them to live up to that – or for you to live up to their fantasy. And you wouldn’t want to disappoint them, would you?

 2. Don’t trust the photo

Unless you’ve met someone, don’t fall in lust with their photo. As I said, so much of physical attraction is about how someone holds themselves and speaks that you really can’t know from a two-dimensional image, no matter how honest the photo is.

 3. Don’t put them on the spot

Once you’ve met up, now it’s time to put on the brakes and start to take it slowly. Don’t for heaven’s sake ask whether they’re pleasantly surprised or disappointed. Putting them on the spot will make them feel uncomfortable, and will make you seem needy. Besides, do you really want to hear the truth? If they’re delighted, chances are they’ll say so.

 4. Don’t assume you’re a couple

So you made a fast connection online, and it’s clear that you fancy each other in person. Don’t get carried away. Keep the novelty alive, and don’t rush into seeing each other more than once over the next week. You had a life before you met this person; continue to have that life while you get to know them. Don’t neglect your friends, because they’re the ones who’ll be there when everything goes pear-shaped. Look forward to seeing your new guy or girl, and give them a chance to fantasise about you. Now that you know the chemistry is there, suddenly the Supremes and My Collins start making a whole lot of sense.

Hope you all found this helpful!   

 Sam xxxxx

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FREE Online Dating Advice

by LadyLove on March 15, 2010

The excellent Match Affinity, the latest online dating venture from the people at Match.com, has an excellent article based resource providing you with a wealth of information on making the most of online dating.

Written by a clinical  psychologist, articles range from ‘first date tips’ and ‘first impressions’ to ‘moving the realtionship forward’ and ‘meeting the family for the first time’.  You can peruse all the pieces here, with no obligation at all to sign up to Match Affinity.


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